Thursday, October 31, 2019

Discuss the War of 1812. Begin with a short background of the conflict Essay

Discuss the War of 1812. Begin with a short background of the conflict and the reasons for a U.S. declaration of war. How did the war change America Disuss at least three major long term results of the War - Essay Example The war of 1812 was a war that was fought chiefly between the government of the United States of America and the British empire (Chiefly British North America/Canada). Without question there had been a strongly strained relationship between the United States and the British Empire since the conclusion of the war of independence. The war was fought both the land and sea, and there were a number of different agents involved such as the Americans, United Empire Loyalists, Quà ©bà ©cois, The British, Upper & Lower Canadians, American Indians etc. After the British had defeated Napoleon on the European more resources were freed up for the war effort and as such a more aggressive strategy was employed. Although neither side lost any major territory in the war the war was concluded with a number of treaties (Such as the Rush-Bagot Treaty) which helped lead to the un-militarized great lakes and helped lead to an un-militarized borderbetween Canada and the United states that remains to this day. As with any historical event such as a war it is often the case that the issues surrounding it are not cut and dry. In the case of the war of 1812 the reasoning behind the declaration of war was not as simple as one would think. According to Horseman (1962) it was the case that the British engaged in a naval conflict with the United States that saw the commandeering of American vessels and seizing sailors on the grounds that they were deserters from British naval forces and as such were co-opted into British Service. Moreover, Strong trade restrictions were placed by the British on the United States and France (Which hurt American commercial interests) and lastly many American Indians were being supported by the British to impede American expansion into the West (Of the American Continent). Ultimately these grievances helped push James Madison to give a long speech to the U.S. Congress regarding American interests and

Monday, October 28, 2019

Sonnets And Songs Essay Example for Free

Sonnets And Songs Essay Sonnets and songs share number of things in common. One example is that they both rhyme at the end of each line. Today’s songs don’t usually rhyme, unless if the songs are under the genres of hip-hop and rap, but most of the songs from the 60s, 70s and 90s do rhyme. One of few differences between a song and a sonnet is the way it appeals to the audiences or the readers and the kind of language that is used in these two different two pieces of writing. The song ‘I Will’ by The Beatles and ‘How do I love thee? Let me count the Ways’ by Elizabeth Barrett Browning. For number of reasons, ‘I Will’ by The Beatles appeals more affectively to the audiences as it has repetitions, exaggerations and it has the tune that will be remembered by the audiences. Firstly, the sonnet ‘How do I love thee? Let me count the ways’ by Elizabeth Barrett Browning is a sonnet about her love, who is anonymous in the sonnet. She uses many adjectives and poetic devices such as similes and metaphors. She also used some repetitions such as â€Å"I love thee freely, as men strive for right; I love thee purely, as they turn from praise. I love thee with the passion put to use† Although this sonnet is very sweet, it uses old English from 1800s that people today don’t use. Most of the people can’t understand most of the English that is used in this sonnet. The repetition shows a little bit of the sonnet’s rhyming pattern. It is quite different from the rhyming pattern that is in the song, ‘I Will’. Secondly, The Beatles use some poetic devices just like Elizabeth Barrett Browning’s sonnet except with some exaggerations and most importantly, it is a song, which mean that it will have tune in it. The tune in ‘I Will’ is the biggest difference that differentiates songs from sonnets. The tunes in songs make songs more memorable than sonnets; for example, The Beatles’ songs are going to be more memorable than Shakespearean sonnets. Whereas Browning’s sonnet is about her love to this person, The Beatles’ song is about his willingness to do anything for his love toward this person. The Beatles also exaggerated a little bit in the repetitive part of the song such as â€Å"Love you forever and forever, love you with all my heart, love you whenever were together, love you when were apart† The rhyming pattern used n this song can be seen in the example of repetition. The pattern uses ABAC DEDF pattern, which means it rhymes every second lines but random words are in the every other second lines. Furthermore, everyone knows that normal person can’t live forever, so the exaggerations in the song lyrics make the audiences know that this man loves this person so much that he’ll wait until his death. Thirdly, The Beatles were more effective than Browning when conveying the same theme because of the exaggeration, repetition and the tune. The old English from Browning’s sonnet made it difficult for the readers from 2012 to read and understand the meanings behind the sonnet whereas The Beatles used the modern English and had the tune in their sonnet, basically a song, and they used the same theme, similar poetic devices. Furthermore they were able to get the meanings of the song over to the audiences. Having similar structure and theme made it easier to see which piece of writing is more effective in conveying the theme. To sum up, The Beatles’ song, ‘I Will’ was more effective in conveying the theme than Elizabeth Barrett Browning’s ‘How do I love thee? Let me count the ways’ as it had easily memorable tune, exaggerations and some poetic devices such as similes, metaphors and repetitions. Although Browning and The Beatles used similar themes and poetic devices, The Beatles was more effective only because it was easily understandable by most of the people and had that easily memorable tune. Maybe if Browning’s sonnet had modern English and tunes, it might have been more effective in conveying the theme than The Beatles.

Saturday, October 26, 2019

Global Marketing Strategies of LOreal in India

Global Marketing Strategies of LOreal in India The company started doing business in India in the year 1991 through a distributor. Following the lead of Hindustan Unilever, it launched its first product, a shampoo called the Garnier Ultra Doux. Lately, it was established as LOreal India under the LOreal group. Today it ranks second in the global cosmetics group in India. LOreals approach stands out to be predominantly aggressive compared with its competitors. The most recent step of the LOreal group is the new high-tech industrial unit in Pune. It manufactures many types of hair care, hair color and skin care products to meet up the growing demand. It is one of the first plants to implement LOreals newest GHP (Good Hygiene Practices). The executives of LOreal thought that the combination of small cost and natural ingredients would be a good match for the Indian market. LOreal operates three divisions in India- The Consumer Products Division The Professional Products Division The Active Cosmetics Division There is bank in North Bombay, a future hairdressers are shaping the traces of volunteer models which are forcing trainees to loose on their hairs. It is not surprising that 85 percent of women in India have long and straight hairs and most of the womens in India prefers home remedies which are recommended by their mothers and the natural tone is dark. Most of the girls use vegetable oil as their hair oil instead of fancy conditioners. It creates a challenging environment for any kind of company entering in such competition and trying to sell the beauty products to such a huge crowd of around 1.1 billion which are not an alien but also profligacy. Since the company LOreal has launched its first academy in Bombay in the year 2006 where only total of 73 hairdressers were graduated from all over the country. It is around six month course which makes the person capable of working as a junior in the international standard salons which is growing day by day in Indias big cities or metropolitan cities. LOreal distribution networks have also played an important role in the country over the past decade where more than 30000 hair dressers use the product of the same company and also helped in establishing 300 salons in the past few years all over the country. CHINA: LOreal uses various global marketing strategies on a worldwide scale and also taking the full advantage of the operational differences which are global and also the opportunities with the aim of getting their global objectives. According to some of the specialists of the cosmetic brands in china which are very successful, the modern woman of china does not use much makeup until the time of early 1990. The people of china used the products to show their culture and not for the purpose of beauty. For example the women used the color on the nails for showing their social class and not for the fashion or the beauty purpose. But after the early 1990 the use of makeup increased in china and because of this various cosmetic companies came into the market of china. LOreal has a history associated with china back to 1907 when one of the chemist named as the Eugene Schueller launched a hair color formula and after two years he also registered his company which was named as Societe Francaise de Teintures Inoffensive pour Cheveux which in future known as the LOreal. At present LOreal is one of the biggest companies of cosmetic and beauty with the total revenues of around 14 billion euro and approximately 52000 employees are employed in this company. This company has many global marketing strategies and one of which is growing the company which is sustainable strategy for LOreal. This strategy includes the management of brand carefully and also the careful acquisitions by the company. In the present scenario each and every company in the market faces a huge competition and in the case of LOreal they faced the competition very carefully and with full planning in Chinese market. For example this company sells their good quality product at the price cheaper than the companies like Olay and ponds which are launched in the market by the big giants and the specialist of the field known as the Procter and Gamble. This company has turned into a force which is global by clearing the different countrys cultural cachet into its vitals, by fully focusing on biggest 10 global brands concentrated on the color of hair, hair care, cosmetics color and also the fragrances. One of their best strategies is the acquisition of the local companies and also the brands which are established in the market of china. Because of this strategy of becoming a local brand, this company caused the acquisition of the brand named as Mininurse from Raystar in the year 2003 and one more in the year 2004 named as Yue-Sai. One of the best things of this company is that they learn from their mistakes and try to cover it very quickly. For example they learned from their negative experience with the Biotherm brand initially in US and this company has only few amounts of stores in Shanghai, Beijing. In china, LOreal markets around 14 brands only in china which includes Lancome, Biotherm, Shu Uemura, Vichy etc. This company has a brand strategy of the diversification of the brands which fits in the culture of china. Unlike other companies this company embody their country of origin and not to seek homogenize of their brands for making palatable in entire cultures. According to one of the example LOreal in the year 1996 acquired a company of cosmetics of US and started their work for the makeover of the company which included the removal of the headquarters from Memphis to the city of New York for the promotion of its US origin. LOreal also takes a huge amount of risks during their work. For example this company acquired the well established and the successful brands of cosmetics in china. LOreal is not only targeted towards its market group but it also stands out culturally and this company also faces the risk of cannibalizing by marketing the local brands. LOreal realizes that t heir entire customers are individuals and not the entire market and because of this only it has managed to stand its brand very strong. LOreal has a great future in china as the demands of cosmetic products are increasing at a very rapid rate in china and LOreal with all its global marketing strategies which are discussed above will gain lot of profit in upcoming years. Definition of Global Marketing Strategy- There are various developments which can be seen in the international trade and increment in the importance of the e-commerce which are influenced by various factors which are making the implication of global marketing strategies in the businesses. The strategies which are adopted helps the firms making increment in the profit potential and share in the market. (Codija, 2010) If we now try to define Global Marketing Strategies then it can be defined as the set of techniques and procedures which is adopted and used for studying the sentiment of the consumer, developing the new products and analysis of economic indicators in which the operation of the firm is operating. There are various kinds of strategies which are basically focused on the distribution and promotion of techniques which is used when the product is sold to multicultural clients. There are some firms and companies which hire international advertising agencies that help in the development of the global marketing strategies. There are not only marketing strategies which is only focused, other than that product development, price policies, promotion and distribution channels also plays an important role in the Global Marketing strategies. Cultural Distinction in LOreal- As we already know about the LOreal which is one of the largest companies all over the world in the sector of all kind of cosmetics. There are many countries which consist of different cultures according to which the company, LOreal has to develop its products in a particular country. The total worth of the company LOreal in the year of 2005 was $18.89 billion which was huge and among the most successful cosmetics company around the world. There are exactly seventeen international brands around the globe and LOreal was ranked 49th by the survey conducted by the Business week among various brands in the month of August 2004. Around a decade ago, there was about 75% of the companys annual sales belongs from Europe and in 2004, 85% of the consolidated sales of the company were from the markets outside the France. The most important factor which affects the micro and macro global strategy is the influence from the cultural societies and the social environment which includes the factors like family structure, social class, consumption pattern, decision making and market segmentation or they will try to make some kind of partnership to make their marketing at the global level by the local company. There is a main concern regarding global strategist which is the level of material culture in each and every region. There is a demand of the limited product lines for the corporations or firms which are planning to invest in the material culture which is less advanced such as semi industrialized nations in which most probably demand is more towards limited product lines. The firms have to cope with the greater amount of time to accept new service, complicated distribution systems and simpler advertisements. There is another cultural influence other than the one discussed in the above parts that is Aesthetics which is a reference to the stylistics taste of the society. This is the important element for making decisions related to the advertisement, product designing and packaging and similarly the universal education level of the society will show us the complication of the promotions, products and packaging but there may be some impact on the strategy related with the distribution and supply channel which is staffed by the locals. There are many other social influences which are listed as consumer attitude with respect to risk taking, family organization, religion, material gain and various other factors which also contributes to the cultural influence of the company like LOreal. The LOreal has also strived to incorporate its total sales strategy into some other culture which can be result into failure. As we can take example of the General Motors which has met with the mishap that has attempted to market the Nova automobile in the Mexico and Spanish translation of Nova refers to the no go. There are many other examples regarding mishaps which have occurred in many companies with the variance of different cultures around the globe. As we talk about India which is also a multi cultural society, the brands like LOreal is adopting the local culture and preferences are also critical and there was a statement given by the LOreal Indias chief operating officer that Increment in the blockbusters have led to the innovation in the product for the country. LOreal was launched in the year 1997 when the company launched its professional products division and targeted on the largely unstructured hairdressing industry and sells its salon brand such as Kerastase, LOreal Professional and Matrix. There were around five regional training centres which were inaugurated to educate the salon owners and stylists and launched academy namely International Hairdressing Academy in Mumbai in 2006 which basically offers instructions related to the basic and advanced styling and there was a provision of regularly introduction of the international stylists to take workshops and seminars. There are various kinds of customers which are located in various location of the country which are targeted in which mainly luxury products are sold in the Indias cosmopolitan cities such as Mumbai, Delhi and Bangalore instead of them there is a tough competition which can be seen in the segment of the small customers whether accessories, cosmetics and fragrances. There are many cultures in India which provide us better opportunities which can be seen in the cities like Ahmadabad and Aurangabad that are lacking in luxury products but the development is too fast which is the main target of the companies like LOreal. There was a setup of wholly owned Indian subsidiary operation in the year 1994 with the launching of the product of shampoo that is Garnier Ultra Doux shampoo. This was the period when there is explosion of television viewing and Indian women has taken great interest in the international beauty pageants but there were tangible changes which were visible only in few years ago when women has shown interest in joining the workforce. There were two key turning points which were Disposable income and exposure to globalized culture. (LOreal) The LOreal Company in India is the fastest growing subsidiary in the LOreal group and is around $200 million Company. In this emerging market there is lack of product penetration which provides us generous room for growth. There is launching of new manufacturing plants in India with the production capacity of around 100 million units a year. There is three division of LOreal in India which includes Consumer Products Division, Professional products division and Active cosmetics division. LOreal mainly focus on the young women which are prone towards the beauty in which its continuous efforts has been in the field of encouraging women to pursue their career in the field of Science, LOreal India which has been announced from seven consecutive years. There are various operations pursued in various countries which shows its multicultural attitude, that is, there are around 42 factories around the world, 46 billion units are manufactured and around 95 percent of the factories are ISO 14001- certified. There are various variations among the cultures around the world according to which there are different kind of demand from the company around the globe. There are many programs which are being run by the LOreal which supports many people which are disadvantaged, suffering from illness. There has been adoption of La vie, de Plus Belle by the association of cosmetic professional which has also supported most of the companies in and around the France but mainly it has focused in France only. In the year 2007, LOreal has founded a foundation which has provided funds to the Samusocial of Paris, which is a municipal emergency service that basically provides medical aid to the people who are homeless. There is such good work which is also conducted by the LOreal that has not only maintained its status in the marketing sector else they have developed their reputation in the social works also. (LOreals Global Branding Strategy) Conclusion- As we have seen about the LOreal which is a world class company with its registered office in Paris and has developed reputation in the field of cosmetics. They have mainly focused on the hair color, skin, hair care, make-up, sun protection except that company has also actively participated in the pharmaceutical and dermatological fields. There is an adoption of some techniques by the LOreal in order to enter in the market and competition, which basically injects its brand name with the vitality with the youth. It basically creates storms or we can say brainstorm of ideas. There is continuous 14th year of ruling by this company in the field of cosmetics and there are various chances given to the undergraduates in their last two years to become Brand Manager on one among the signature lines of the LOreal Company. There were two countries which were taken India and China in which the condition and status of the LOreal is discussed. There has been a cultural distinction which has been shown in the above paragraphs around the globe.

Thursday, October 24, 2019

The Future of Broadband over Power Lines Essay -- essays research pape

The future of BPL (Broadband over Power Lines)   Ã‚  Ã‚  Ã‚  Ã‚  BPL, or Broadband over Power Lines, is in its infancy. Several utility companies are rolling BPL out to their customers for field trials, and â€Å"predict that 15 to 20% of its customer base will eventually be on BPL†. 1 There are several obstacles surrounding BPL and must be overcome to help with success of BPL. One obstacle is the issue of interference with radio transmissions. Another obstacle is the adoption of new technologies, which could greatly hinder the progress of BPL. While BPL is still in its infancy, the future of BPL could be very bright. If the issues are overcome, BPL could become a very strong contender in the Internet services arena. Radio Interference The amateur radio operators consider BPL to be quite harmful to the current radio spectrum. With several installations in the United Kingdom there has been some evidence that BPL does interfere with radio transmissions. â€Å"Earlier PLC systems such as the one developed by Nor.Web in the UK emitted a high level of radio noise in the 1-30 MHz bandwidth. This resulted in conflicts with the British government's Radio Agency, when it disrupted radio signals from the BBC World Service. The Department of Trade and Industry (UK) subsequently made it impossible to use PLC in the UK and contributed to the withdrawal of Nor.Web from the business†. 2 In the future there could be technology that is available to help with this interference. According t...

Wednesday, October 23, 2019

A Sound of Thunder Paragraph Essay

The consequences of time travel cannot be matched in terms of unpredictability because any tiny alterations to the distant past can change the outcome of the ensuing events of the future. In the futuristic tale, â€Å"A Sound of Thunder,† by Ray Bradbury, the standard way of life in the present time is subtly altered when an ambitious hunter named Eckels travels back in time to hunt a prehistoric animal. When Eckels is confronted by the frightening Tyrannosaurus rex, he panics and ignores the rules of the guide, falling off the established path. In the heat of the moment, he accidentally steps on a butterfly causing a chain reaction that creates various realignments of society in the contemporary era. Firstly, the essence of society is transformed from good to evil. Before departure, the man behind the desk was against the beliefs of Deutscher and was supportive of Keith. On his return, Eckels notices a slight difference in the demeanor of the man behind the desk; he is now firmly supportive of Deutscher and considers Keith a weakling. He laughs and says, â€Å"You joking? You know very well. Deutscher, of course! Who else? Not that fool weakling Keith. We got an iron man now, a man with guts!† This quote infers that society has drastically changed from the time Eckels departed for the safari to his return on the following day. Second of all, Lesperance does a reconnaissance to select certain targets for the hunters, his mandate being to identify animals that were going to die on the particular day of the hunt anyways. â€Å"I track them through their entire existence, noting which of them lives longest†¦ When I find one that’s going to die when a tree falls on him, or one that drowns in a tar pit, I note the exact hour, minute, and second. I shoot a paint bomb†¦ This way, we kill only animals with no future, that are never going to mate again.† This illustrates how conscientious the company is about the effects of time travel and altering the history of the world. Finally, on Eckels return, his senses detect subtle changes in the atmosphere and his surroundings. Most of all, his eyes see the change in the English language. The sign above the desk was in a phonetic form, and he immediately realizes the intellect of the human race had deteriorated. â€Å"But the immediate thing was the sign painted on the office wall, the same sign he had read earlier today on first entering. Somehow, the sign had changed.† This shows that the slightest, simple, accidental modification of history can have apocalyptic consequences for modern civilization. In conclusion, Eckels’ meandering in the forest 60 million years ago, creates a society with less righteousness, responsibility, and human intellect.

Tuesday, October 22, 2019

About the Greek Playwright Sophocles

About the Greek Playwright Sophocles Sophocles was a playwright and the second of the 3 greatest Greek writers of tragedy (with Aeschylus and Euripides). He is known best for what he wrote about Oedipus, the mythological figure who proved central to Freud and the history of psychoanalysis. He lived through most of the 5th century from 496-406 BCE, experiencing the Age of Pericles and the Peloponnesian War. Early Life Sophocles grew up in the town of Colonus, just outside Athens, which was the setting of his tragedy Oedipus at Colonus. His father, Sophillus, thought to have been a wealthy nobleman, sent his son to Athens for an education. Public and Religious Offices Held by Sophocles In 443/2 Sophocles was hellanotamis or treasurer of the Greeks and managed, with 9 others, the treasury of the Delian League. During the Samian War (441-439) and the Archidamian War (431-421) Sophocles was strategos general. In 413/2, he was one of the board of 10 probouloi or commissioners in charge of the council. Sophocles was a priest of Halon and helped introduce the cult of Asclepius, god of medicine, to Athens. He was honored posthumously as a hero (Source: Greek Tragedy An Introduction, by Bernhard Zimmerman. 1986.) Dramatic Accomplishments Seven complete tragedies out of more than 100 survive; fragments exist for 80-90 others. Oedipus at Colonus was produced posthumously. Oedipus TyrannusOedipus at ColonusAntigoneElectraTrachiniaeAjaxPhiloctetes In 468 BCE, Sophocles defeated the first of the three great Greek tragedians, Aeschylus, in a dramatic competition; then in 441 BCE, the third of the tragedian trio, Euripides, beat him. During his long life, Sophocles earned many prizes, including about 20 for 1st place. Here are his prize dates (when known): Ajax (440s)Antigone (442?)ElectraOedipus at ColonusOedipus Tyrannus (425?)Philoctetes (409)Trachiniae Sophocles increased the number of actors to 3 (thereby reducing the importance of the chorus). He broke from Aeschylus thematically-unified trilogies, and invented skenographia (scene painting), to define the background.